• Onboarded clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create a custom strategy. • Conducted keyword research to determine the most profitable, lowest-cost search terms for clients. • Conducted competitor research with Spyfu to understand competing website’s digital ad strategies. • Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, and negative keywords. • Restructured previous Google Ads Campaign to eliminate inefficiencies and optimize performance. Specifically focused on ensuring the proper structure of ad groups and proper match type for keywords. • Built website and landing page for client. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI for clients. • Responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. • Develop and implement link building strategy. • Take direction in execution of short, mid, and long term initiatives for clients.

• Advised clients on how to optimize their social media accounts and websites for maximum conversions including funnel design and google analytics and Facebook pixel. • Managing campaigns across social media channels - From a content perspective & from paid ads perspective. • Monitor trends in social media tools, trends, and applications. • Measure and report performance of all digital marketing campaigns, and assess against goals. • Identify trends and insights and optimize spend and performance based on the insights. • Managing all digital advertising outreach including Facebook Ads, Google Ads and Email Marketing. • Created marketing funnels for leads that were generated by Google Ads, Facebook Ads, social media efforts, or organic search. • Managed and created content for social media accounts and published on schedule using Hootsuite, and Buffer with media including photo, video, and written copy. • Responsible for B2B lead generation

• Communicate new processes and procedures across teams. • Assist with regression testing for code releases. • Train clients on products and processes as necessary. • HTML code updates, removals and additions of features, details, images and other pertinent. information for a client’s domain and location URLs. • Submit location details to Google, Yahoo, Bing and additional Aggregators for client updates, to appear accurately. • Perform tier 2 troubleshooting on software issues, such as data discrepancies and error notifications created by the development team to determine appropriate action. • Provide QA on releases, internal and external updates. • Train team members, develop new procedures, create a new workflow, and conduct weekly meetings. • Assist with client implementations by scrubbing and loading data, setting up user accounts, data fields, QA and training. • Main point of contact for clients in regards to support with any of their products. • Assign tickets and tasks to my team as they come in.

• Responsible for auditing employee benefits for various companies. My duties include insuring that employees are enrolled in the correct benefit plans and have the correct premium charges/account information. • As a tech ops specialist I am responsible for making various changes to clients sites within the database, changes included logos, rates, plans, coding and various other types that would make a client’s site operable. In this position I am required to work with health insurance carriers to obtain account structures and be able to read and input all account structures into coding strings. • With more system knowledge I have gained experience in training clients and new technical operation specialist that enter the company. This involved many phone conversations with step by step process explanation. • As a client service rep I was responsible for helping the clients make changes within their site. Some of the help I provided was training clients on how to use their site and how to add/terminate/ enroll employees in various benefits and coverage types.